Social Media Executive

Nayi Disha is a progressive non-profit that leverages technology and works as a lifelong partner for
families affected by Autism and other developmental disabilities. Since our inception in 2015, we
have established ourselves as a credible resource for families and reached over 6,00,000 people
across the country. With (IDD), building a strong growing community of 48,000+ families. Visit our
mobile-first multi-lingual platform for more information. We have an exciting journey ahead at
Nayi Disha and a vibrant, committed, and enthusiastic team with a supportive work culture.

Job Purpose

Drive growth through social media campaigns, content creation, influencer collaborations, and
collaborations with the parent community and other stakeholders

Job Description

● Run social media campaigns with the social media team lead
● Develop engaging/ trending online content like videos and reels
● Facilitate Insta Live and Facebook Live
● Create a series of Everyday Hero / Celebrating Caregivers stories by
interacting with the young adults and parents
● Crosslink with potential stakeholders and build a database of strong
influencers
● Reach out to influencers and brand for collaboration
● Track weekly analytics and create monthly dashboard to check what is working for us
● Analyse content success
● Drive traffic to company website
● Maintaining our social media presence across all digital channels
● Measuring and reporting on the performance of all digital marketing
campaigns
● Build better SEO and form a bank of appropriate Tags, keywords
Hashtags

Knowledge

Bachelor's Degree in Advertising or Marketing
Working knowledge of Video editing, Storytelling and Proficiency with Canva.

Specific Skills

● Strong Written and Verbal Communication Skills,
● Good Editing skills
● Self-motivated
● Team-oriented
● Goal-oriented
● Strong Attention to Detail.

Please read through and if this opportunity excites you, send your resume to hr@nayi-
disha.org