Marketing Manager

We’re Hiring: Marketing Manager

As a Marketing Manager, you will own and execute GreenFi’s marketing strategy to drive brand visibility, demand generation, and pipeline growth. You’ll work closely with sales, product, and leadership to position GreenFi as a trusted sustainability and ESG partner for enterprises. Your work will directly influence market perception, lead generation, and revenue impact.

GreenFi is an AI-enabled risk management and compliance software for Environment, Social, and Governance (ESG)

Role Objective
Lead and execute GreenFi’s marketing strategy to drive business growth, strengthen brand positioning, and support expansion across markets. This role combines strategic thinking with hands-on execution across digital channels.

Key Responsibilities
• Design, validate, and optimize the overall marketing strategy aligned with business goals
• Manage and scale acquisition channels including Paid Ads, SEO/SEA, Social Media, Partnerships, Events, Influencer marketing, and Email outreach
• Track and improve marketing performance metrics (ROI, CAC, LTV, conversion rates)
• Build and strengthen GreenFi’s brand positioning and digital presence
• Own content strategy including thought leadership, creatives, videos, and UGC
• Optimize CRM workflows, retention, and customer engagement initiatives
• Collaborate closely with leadership, sales, product, and technology teams
• Support team growth and vendor/agency coordination as required

Candidate Profile
• 2–7 years of experience in digital marketing
• Prior experience in B2B SaaS is mandatory
• Strong execution skills with a data-driven mindset
• Hands-on experience across performance marketing and content
• Ability to work in a fast-paced, high-growth environment
• Strong communication and stakeholder management skills

Passion for sustainability, ESG, and impact-driven work
📍 Location: Remote / Hybrid