Marketing Communications Manager, Bengaluru

Role: Marketing Communications Manager, Bengaluru
Experience: 5+ years
Salary: Upto 12 LPA

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Role Description:

You will play a vital part in crafting compelling narratives that showcase the transformative power of our programs among the nano-entrepreneurs, thereby inspiring and forging bonds with funders, Civil Society Organisations, other ecosystem players, and nano-entrepreneurs. Join a team of passionate individuals who are committed to making a lasting difference in the lives of nano-entrepreneurs enabling them to earn a better livelihood. 

Key Responsibilities:

• Champion Stakeholder Engagement: Strategize, create, and implement an annual stakeholder engagement communication strategy for each stakeholder type (Funders, Civil society partners, Govt., Nano-entrepreneurs).
• Lead Marcom for Individual Programs: Drive meaningful engagement and foster strong relationships with key stakeholders in the individual programs. Successfully plan and execute impactful communication strategies that enhance the visibility and success of these programs.
• Craft Compelling Content: Ensure timely and effective creation and distribution of planned content pieces, track and measure resultant engagement for different media used.
• Share Stories Through Impactful Videos: Plan, execute, and ensure effective distribution of videos targeting specific stakeholders. Bring the impact of Vyapaar programs to life through compelling and engaging video content.
• Build Strong Relationships: Represent Marcom on team calls and interactions, establishing a strong rapport with the program teams and work in a collaborative manner.
• Support Donor Engagement: Support FR Marcom SPOC in planning and organizing the various donor/funder engagements, across different media and including project visits or events.
• Collaborate for Maximum Impact: Maximize the impact of communication efforts through effective collaboration with the broader Marcom team.
• Data-Driven Decision Making: Utilize data-driven insights from media metrics, CRM and project dashboards to ensure effectiveness of all communication campaigns and activities. Leverage data to optimize stakeholder engagement strategies and drive program success.
• Track and Measure Success: Track campaigns and communication, create reports to demonstrate the effectiveness of campaigns. Continuously monitor and evaluate the impact of communication efforts and use data to refine strategies.
• Monthly Reporting and Goal Setting: Contribute to monthly reporting against set OKRs. Play a key role in achieving organizational goals.

Qualifications, Experience, and Skills:

• Education: Masters/ Bachelors (preferably in media, communications, journalism)

• Experience: Minimum 4 years relevant experience in the social sector, 8 years relevant experience in all.

Must-Have Skills:

• Communication: A compelling storyteller with exceptional written and verbal communication skills.
• Writing: The ability to craft compelling narratives that resonate with stakeholders and effectively communicate program impact.
• Creativity: A creative mind with the ability to develop innovative and engaging communication strategies.
• People Skills: Strong interpersonal and relationship-building skills to foster strong relationships with stakeholders and colleagues.
• Analytics: Data-driven mindset with the ability to analyze data and use insights to optimize campaigns and program effectiveness.
• Project Management: Excellent project management skills with the ability to manage multiple projects and deadlines effectively.
• Good to Have Skills: Basic design skills in Adobe and/or Canva, basic video editing skills.

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Hiring Note: Applications will be reviewed on rolling basis. This job is re-posted on Aug 11, 2025 on GroundZeroJobs.Org

For any questions, ping us on WhatsApp Chat helpline: +91-8058331557